Founded in 1954 in Encino, California, El Torito has been a pioneer in the California full service Mexican casual dining restaurant segment. Leveraging more than 50 years of operational experience, El Torito is currently the largest Mexican restaurant brand in California in terms of number of restaurants. Designed to replicate authentic cooking found in a traditional Mexican hacienda, the concept focuses on using fresh, high-quality ingredients to prepare made-from-scratch Mexican cuisine. A staple of El Torito's menu, and an example of the Company's commitment to freshness, is the popular made-from-scratch tableside guacamole that is prepared according to the guests' specifications. Located predominantly in Southern California, the concept offers lunch, dinner and Sunday brunch.
Operating 59 locations, El Torito's menu features regional specialties created by its own executive chef, including sizzling fajitas, hand-made tamales, enchiladas and tacos as well as traditional Mexican combination platters. Salads and soups are also available for both lunch and dinner. El Torito offers a wide selection of upscale margaritas, in addition to a complete list of beers, tequilas and cocktails. El Torito also offers take-out and delivery, as well as catering and in-house banquet services.
The concept drives additional traffic during the traditionally slower day parts of early evening and weekly post lunch periods through Happy Hour offers and specialty theme menus. As part of the Happy Hour promotion, guests enjoy value-priced signature appetizers and drinks. The Company's Pronto Lunch Menu and Lunch Buffet offers guests. value priced entrees that are prepared quickly to accommodate time sensitive guests. El Torito stimulates incremental traffic with value promotions such as its $3 Happy Hour and its longstanding Tacorita Tuesday programs, where guests can enjoy .99 cent grilled chicken or steak tacos in the cantina.
Most El Torito restaurants offer a lunch, dinner and kid's menu daily along with a Sunday brunch buffet. The food at El Torito is prepared using the freshest ingredients, with an emphasis on high-quality meats and fresh vegetables, prepared in a traditional Mexican style. El Torito is known for tableside preparations, including that of its most popular appetizer, tableside guacamole, which is made to the guests' specifications. Additionally, El Torito, keeps its menu exciting by offering "Chef's Specials", which are regional Mexican appetizers, entrées and desserts that are prepared according to recipes collected by our executive chef during his frequent visits to Mexico. The menu offers a range of fajitas, enchiladas, tacos and burritos, as well as a variety of combinations of these menu items. The menu includes soups and entrée salads as well as a wide selection of desserts. The drink menu includes a variety of margaritas, tequila, Mexican and American beers and other liquors.
The design and architectural elements of El Torito's restaurants are key ingredients to the guest experience. The atmosphere at El Torito resembles that of a traditional Mexican hacienda that is welcoming, fun and festive.